
Japan’s beer lovers are facing an unexpected crisis: Asahi Super Dry, one of the nation’s most iconic drinks, is running out after a cyberattack crippled the brewer’s systems. The disruption highlights how digital threats can spill over into the real world — in this case, leaving taps dry and store shelves empty.
Asahi Super Dry isn’t just a drink — it’s the default pour at countless izakayas (Japanese pubs) and a cultural staple. Some restaurants report being down to their last keg, a nightmare scenario for businesses built around the beer experience.
Convenience store giants like Lawson, FamilyMart, and 7-Eleven are already struggling to restock. Supermarkets warn they may run out entirely if systems don’t come back soon.
This incident shows that cyberattacks don’t just steal data — they can disrupt supply chains and shut down physical goods. A ransomware hit to a logistics system is enough to halt production, shipments, and consumer access.
The Asahi cyberattack is a sobering reminder of how interconnected the digital and physical worlds are. For businesses everywhere, it’s proof that cybersecurity isn’t just about protecting data — it’s about keeping your product flowing.
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